Pricing Your Home

Prudential Value Range Marketing Approach

Prudential Value Range Marketing can eliminate any concern of potentially over- or under pricing your home. It mirrors the natural buying and selling process, and can reduce the number of days a home is on the market.

Fair Market Value

The basic laws of supply and demand greatly impact what a buyer is willing to pay for property and the amount financial institutions or lenders are willing to finance.

Fair market value is defined as the likely price a ready, willing, and able buyer is willing to pay for a property when:

• The property is offered for sale on the open market.
• The property is marketed for a reasonable period of time.
• The buyer has a complete understanding and knowledge of the property.
• Neither the buyer nor seller is under abnormal pressure.

Determining Property Value

The Market–The market approach is based on the premise that a prudent person will pay no more for a property than it would cost to purchase a comparable substitute.

Competitive Listing and Sale Prices–To form an opinion of value, a Prudential Real Estate Professional will analyze current listings and sale prices of similar homes in your area. He or she will consider properties that have recently sold, are currently for sale, or were offered for sale but did not sell. Although none of these properties is identical to yours, only those that have a high degree of similarity are noted in this report.

Comparative Evaluation–A Prudential Real Estate Professional can prepare a detailed description of your property and an estimate of the selling price range in today s market. This is known as the comparative or competitive market value of property.

Staying Current with Market Value–Once your property has been listed, a Prudential Real Estate Professional will continually collect and review updated information to monitor the offering price. Our observations may include:

• Professional opinions
• Industry (broker) response
• Buyer reaction
• Current market conditions
• Competing properties
• Availability of financing
• Number of showings
• Length of time on the market
• Interest rates
• Condition of the property
• Seller motivation

Factors that Do Not Affect a Property s Value

• What the owners paid when they built or bought the property
• Some of the improvements and upgrades the owners have made to the property
• The cash proceeds the owners want or need from the transaction
• What friends, neighbors, or relatives say a property is worth

Factors that Do Affect a Property s Value

• Style, condition, age, decor
• Location
• Time of year
• Property and neighborhood
• How quickly seller needs to sell

Competitive Pricing: The Pricing of Choice

The probability of receiving an acceptable offer on your property and completing a sale diminishes significantly when your asking price is higher than the current market value.

Here are the factors that will determine price range:

• Your property - its strongest selling points
• The competition - the asking prices of other homes for sale in your area
• The expired listings - homes offered for sale that did not sell

 Call for a free copy of Rick & Harry's special report, "Home Buyers:  How to Avoid Paying Too Much"